Pathway Marketing has extensive experience in the design and management of multifaceted marketing programs including:
- Strategy & Planning: Clearly define program objectives based on business goals, budget, timeline and measurement
- Awareness & Consideration: Online Marketing (banner, text, content syndication), Social Media (Facebook, Twitter), Event Marketing (regional shows, tradeshows/seminars), New Product Introductions
- Demand Generation: Email Marketing, Search Engine Marketing and Optimization, Content Syndication, Events
- Sales Programs: Executive Events, Social Networking, Regional Sales “Hugs and Chugs,” Proof of Concept Programs, Product & Solution Training and Demonstrations
- Reporting & Metrics: Provide closed-loop reporting and metrics with integration of leads and follow-up activities via CRM tools, e.g. Salesforce.Com, Eloqua, etc.