Services

What Can We Do For You?

 

Build & Nurture Relationships

Our strongest assets is the ability to rapidly establish relationships with key players throughout an organization, which enables us to provide immediate value and results. Our relationship skills translate into seamless integration with your team, and maximize your time to market. Our goal is to gain collaboration across organization to define:

  • Solution Focus
  • Sales Alignment
  • Marketing Programs & Execution

 

Define Multi-Dimensional Programs

To be successful in multi-dimensional programs, we engage with cross-functional teams to collaborate on the following sales and marketing plan elements:

  • Objective: Clearly define program objectives based on business goals, budget, timeline and measurement
  • Awareness & Consideration: Online Marketing (banner, text, content syndication), Social Media (Facebook, Twitter), Event Marketing (regional shows, tradeshows/seminars), New Product Introductions
  • Communications: A comprehensive communication must include all audiences, all mediums, and specific message to each audience.
  • Demand Generation: Email Marketing, Search Engine Marketing and Optimization, Content Syndication, Events
  • Sales Programs: Executive Events, Social Networking, Regional Sales “Hugs and Chugs,” Proof of Concept Programs, Product & Solution Training and Demonstrations
  • Reporting & Metrics: Provide closed-loop reporting and metrics with integration of leads and follow-up activities via CRM tools, e.g. Salesforce.Com, Eloqua, etc.

 

Strategic Alliance Marketing

One of our key areas of proficiency is Alliance Marketing. We work closely with our clients’ strategic alliance partners to define marketing and sales programs that include:

 

Channel Marketing

Pathway has deep channel experience with both VARs and ISVs. We understand the challenges and importance of working collaboratively — on your behalf — to further key relationships that impact both your bottom line and your partners’. Our expertise includes:

  • Solution and Technology Focus
  • Sales Training
  • Marketing Programs & Execution

 

Content Development

Armed with our passion for excellence in communications, well-honed collaboration skills, and solid business experience, we can develop technology and business content for all media types. We will develop solution-appropriate content that leverage social media, websites, blogging, collateral and presentations. We work with your company’s “voice” and “tone” in all content to ensure proper branding.

 

Build the Right Team ~ Managed Services

Pathway Marketing will bring in the right people to get the job done. If you need short-term help to finalize a big project, we will find the right person. If you need a specific expertise, we will find the right person. If you need more people on the street, we will find the right person. With many years of experience in high tech, we have deep relationships throughout the industry that will benefit your company.